Trucks of the future better with OEM software
As the truck manufacturing industry entered the 21st century, trucks were rolling off production lines with more and more computer-based technology built in to them.
What are the reasons truck makers install OEM software and what future developments can we expect?
First of all, what is OEM software? OEM stands for Original Equipment Manufacturer and describes software that is installed directly on to a computer in the factory. In this case, were talking about the computer that sits inside the truck, mostly used to manage the engine but also involved with running other systems on the truck such as PTO units, safety and driver comfort features. In fact the computer is just as powerful as most modern-day home PCs and is tasked with some weighty responsibilities to keep the truck running safely, efficiently and economically.
The OEM is the truck manufacturer and could be any of the big names in truck building such as Isuzu, PACCAR, Ford, Daimler AG or Navistar. When they build trucks they will install software needed to manage the truck’s operation before it gets delivered to the customer.
Why do truck makers install OEM software?
There are several advantages for truck manufacturers to install OEM software:
- OEM software is cheaper – OEM software can be purchased directly from the vendor at a significantly discounted price. Since a manufacturer will buy a large number of licenses for an application they can negotiate directly with the vendor to get the software at a much cheaper price than an aftermarket supplier or consumer would get it for.
- Improved compatibility – Since the manufacturer installs the software into their equipment directly they can test, tweak and modify the truck to work with the application and ensure maximum compatibility.
- Better overall integration – Manufacturers can tap into features of the software to enhance other systems in the truck. For example, using a built-in Telogis Mobile™ powered navigation device and onboard recorder, driving patterns can be monitored and safety systems engaged if the driver exceeds the speed limit or violates HOS regulations.
- Easier for the customer – When a manufacturer installs OEM software, it saves the end-user a lot of time. No longer does a trucking company need to go through the RFP process, sourcing suppliers and paying for new hardware, installation and ongoing maintenance. It’s all done, ready to go and allows fleets to enjoy the positive ROI that comes from many of the feature-rich systems that new trucks are being delivered with.
The future of truck OEM software
Truck manufacturing and design will continue to benefit from improving technology and smarter software systems.
One area in particular that can expect to see significant advancements is location-based technology using GPS tracking.
From small fleets through to the largest fleets managed in North America, managers know the benefit of fleet management software. In fact, fleets who install Telogis Fleet™ generally enjoy a positive return on their investment within 120 days. So it’s no wonder fleets are switching to total fleet management solutions like Telogis in record numbers.
Truck makers are catching on quickly and are looking to big players in the industry like Telogis to build purpose-built OEM software for their trucks. This will prove to be a major selling point for large commercial vehicles, particularly as fleet buyers look for trucks and tractors that meet DOT EOBR requirements and provide valuable feedback on usage and driver behavior.
So while built-in vehicle navigation isn’t new, installing complete fleet management solutions into trucks as they roll off the production line is. Drivers can look forward to systems that not only route them intelligently but also follow the relevant road restrictions that apply to truck drivers. Fleet managers will enjoy enhanced fleet reporting, and business owners will like the improved asset utilization.
Truck makers will just be happy that their customers are getting more from their product – and as all businesses know – a happy customer is your best form of advertising.